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4 Pillars of an effective Instagram content strategy

An effective Instagram content strategy is built on 4 pillars.

There are about a billion active Instagram users each month and over 90% of them follow at least one business account. While the statistics tell you not to worry cause you have or will have followers, it doesn’t assure your profile achieving its business goals. 

Instagram’s algorithm now focuses on the most recent and relevant content for their users. Meaning, the content has to be related, compelling, and posted in an accurate time. To get the best use of this fair shot algorithm every business needs a proper content strategy for their Instagram business profiles. So, here’s all you need to know while setting up your Instagram content strategy:

1.The goal of your account: Decide on what goal you’re trying to achieve. This is important/ it is because the goal you set for your profile also will determine other necessary elements like content type, schedule, etc. Instagram’s most popular goal for businesses has been increasing brand awareness, lead generation, increasing web traffic, etc. For example, let’s say your goal is to increase website traffic then your content strategy will focus on providing snippets of information and linking users to your website for details of that matter.

2.Know your audience: It is extremely crucial to understand who your audience is and what they want. In order to achieve whatever goal you’ve set for your profile make sure you target the right audience. Let us take a moment to understand this. Instagram allows us to see when our audience is most active, what days, and even what region. So, if you’re planning to increase your brand’s presence it’s only justified that you post your content when they’re most active. That increases your profile’s chances of popping up first on their screen.

3.Set up your content basics: You must have compelling content regardless of what goal you have set for your profile. It is in fact compelling content that will get you engagement and help you grow. Now, there are 3 things to consider when it comes to content:

  • Select the format of your content according to their type. Have different formats for different types of content. For example, IG story content should have a fun and clear design format with the goal to keep the users engaged with the stories. On the other hand, IG videos and TV can be long and informative with a humanizing touch.
  • All of your content must have a consistent theme. This means select on your brand colors, brand elements to be a includes seamlessly in aloof your content. This helps your brand to be associated more with your users.
  • Prepare a content calendar and schedule. This is of the essence because on Instagram your content needs to be consistent in being available to your audience. Having a proper calendar and publishing schedule will make sure your content is making the best use of the Instagram algorithm.

4.Cross-platform linking: Instagram allows you to link Facebook, Twitter, and Tumblr accounts with your profile. Using this feature, make sure you share your content across relevant platforms from Instagram. This helps you to broaden the reach of your content and at the same time allows you the opportunity to backlink your website to get additional traffic. Facebook linking is perhaps the most popular choice as a large portion of your users are most likely to be present on Facebook, so if your audience base is present make sure to link your accounts when having contents shared.

These 4 pillars are the heart and soul of any effective Instagram content strategy. Make sure you know what your goals are, who your audience is, and approach content generation and publishing accordingly.


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